Story behind our name

3-2-1: Something amazing is about to happen.

FRAMBOISE: French word for "raspberry." Reminds us of childhood adventures on a bright summer day.


The story

One summer when I was growing up, my mother, my grandmother and I took a long walk in the Swiss countryside. The sun was shining, the air was warm, we were happy to be together. About half-way in our excursion, we took a turn, curious to see where it would lead.

We suddenly found ourselves surrounded by countless raspberry bushes filled with plump, juicy fruit dripping from every branch. We couldn’t resist. We stuffed our faces so fast, and laughed so hard that the moment is forever imprinted in my memory, and raspberries will always remind me of the pure joy of childhood.